Designing for Digital 2019 workshop offerings include:
SELLING – IN INNOVATION
Presented by Matt Franks
In the early stages of innovation, there is often very little evidence to prove the potential success of an emerging product or service. Instead, we often rely on the loudest voice in the room – a shrewd political navigator – to build or force the internal momentum needed to get an idea to market.
“Selling-in” innovation is about creating and delivering persuasive arguments. It is about telling stories that win the hearts and minds of internal stakeholders and building artifacts that allow them to see, and then advocate for, the vision on your behalf.
In this workshop, we will learn and practice an approach to building persuasive arguments and artifacts that can applied to any product or service innovation. Participants will see examples of how this has been done in successful startups and Fortune 500 companies. They will be given the components needed to build the case for their new idea, and will practice selling their vision to other groups of stakeholders.
Matt Franks is a Partner at Modernist Studio, a design strategy consultancy that helps customers build great products, services, and teams, focused on identifying and delivering new forms of value. He was previously a Product Owner at Blackboard, responsible for the redesign, development, and launch of Blackboard’s core $700M learning product.
Follow Matt @Franknatic
DON’T START WITH DATA – A PRIMER ON UX RESEARCH
Presented by Behzod Sirjani
In this workshop, you will learn principles of UX research and a framework for scoping projects, and then apply those principles and framework to your own research questions. You will leave with a stronger command of what good research is, how to do it, and why (or why not), as well as a project plan you can get started on. All participants are highly encouraged to come with at least one research question/area from their own work to use in the second part of the workshop.
Behzod Sirjani studies how people work and work together. As a Senior Researcher at Slack, he focuses on understanding what work looks like for Slack customers and partners with product and sales teams to make customers’ work simpler, more pleasant, and more productive. Prior to Slack, he spent 4 years at Facebook working on business tools, video products, and hardware. He has experience conducting research in both consumer and enterprise settings, the United States and abroad.
Follow Behzod @beh_zod
PRACTICAL HYPERLOCAL SERVICE DESIGN
Presented by Michael Schofield
Practical Hyperlocal Service Design is a 3-hour workshop designed to level-up participants or teams with a working knowledge of user experience design by introducing techniques, tools, workflows, organizational structure, and theory focused around hyperlocal service organizations — like libraries — whose success depends on their ability to keep their finger on the pulse.
I am a service designer specializing in the hyperlocal (libraries, higher-ed, local journalism), where the success of product and service suites is determined by their user experience.
Michael Schofield is the Lead of User Experience Development at WhereBy.Us, where he has been able to set a tone that marries product development and service design, which plays an important role both improving the quality and scalability of the product, but also maturing the company’s user experience ethic. He believes-in, evangelizes, and helps hyperlocal organizations like the one he is in now implement systems where the user-feedback loop is baked-in, so that user research isn’t a thing on the to-do list so much as the way that things get done in the first place.
Follow Michael @schoeyfield
FEARSTORMING: PREPARE FOR FEEDBACK & LAUNCH WITH CONFIDENCE
Presented by Amy Deschenes & Abby Conway
Are you introducing a new digital product or library service? You’re probably planning to collect feedback from day one. But are you really ready to hear what people think? In this session we’ll discuss strategies for responding to feedback and practice a method we’ve created, fearstorming, to prepare your team.
Amy Deschenes is the Library User Experience Specialist at Harvard University and have performed usability testing on websites, run projects utilizing participatory design, and is interested how all user research methods can be applied to improve the in-person and online library experience. Read more about her work establishing the User Research Center at Harvard Library.
Follow Amy @amyhannah
Abby Conway is a Digital Producer & Content Strategist at Harvard University. As a member of Harvard Library’s communications department and web team, she manages content across library.harvard.edu. Abby oversaw the audit of over 6,000 pages of content across two library websites creating a new, unified digital front door for Harvard Library, developed web writing guidelines for the organization, and more. Today she works to maintain writing and style standards across the site, audit content on a regular basis, research, write and edit new content, strategize around new site features, report on analytics, and more.
Follow Abby @aelizabeth
MAKING AND MAINTAINING SUCCESSFUL DESIGN SYSTEMS
D4D Attendees – Register for the “Premium Package” to attend D4D19 + this one-day UX Event at a discounted rate.