Matt Franks on Selling-In Innovation

Matt Franks returns to Designing for Digital for a workshop entitled, Selling-In Innovation.

In the early stages of innovation, there is often very little evidence to prove the potential success of an emerging product or service. Instead, we often rely on the loudest voice in the room – a shrewd political navigator – to build or force the internal momentum needed to get an idea to market.

“Selling-in” innovation is about creating and delivering persuasive arguments. It is about telling stories that win the hearts and minds of internal stakeholders and building artifacts that allow them to see, and then advocate for, the vision on your behalf.In this workshop, we will learn and practice an approach to building persuasive arguments and artifacts that can applied to any product or service innovation.

Participants will see examples of how this has been done in successful startups and Fortune 500 companies. They will be given the components needed to build the case for their new idea, and will practice selling their vision to other groups of stakeholders.

Matt Franks is a Partner at Modernist Studio, a design strategy consultancy that helps customers build great products, services, and teams, focused on identifying and delivering new forms of value. He was previously a Product Owner at Blackboard, responsible for the redesign, development, and launch of Blackboard’s core $700M learning product.